Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Trumark Homes' Maples on launching a post-bubble home-building company
Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with Trumark Homes’ co-founder, principal, and CEO Michael Maples to discuss his business strategy.
How to spot the prima donna syndrome
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
Pulte introduces iPad app
The home builder Pulte is launching a new iPad application geared toward home buyers
9 Tips for Handling Negative Press
The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity
How to Sell a Certified Green Home
Experts from the NAHB Research Center share best practices from some of the nation’s leading green-home builders
Meritage Homes CEO Hilton: ?We?re converting more prospects because our energy-efficient homes offer compelling value.?
Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.
Touch, zoom, sell: How builders are using tablets to sell homes
WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.
Game change: How the iPad revolution is changing the way builders do business
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.
