Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
The Secrets of Home Sales All-Stars
3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
Survey Finds Sales Teams Weak on Follow-Ups
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes?
Prepare your new sales agents to sell your homebuilding company’s homes well.
Sales
Home Builders' Traditional Sales Methods Need Retooling
Most home builders’ sales methods are outdated. It’s time for a change
Home auctions rid homebuilders of inventory fast
One builder offers tips to running a successful home auction.
Homebuilders, learn to sell your services
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
Retool your sales process to meet tougher mortgage guidelines
Smart homebuilders are already offering programs to get credit-challenged customers qualified.
Tapping an Overlooked Homebuying Market: Single Women
One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
Modify your sales follow-up to close homebuyers
John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.
5 Markets to Watch
These five metro areas show signs of a quicker recovery and good long-term growth.
