Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings
Home listing descriptions using eco-friendly terms have been rising over the past five years in line with growing consumer interest in the environment and energy efficiency
What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
San Diego Home Sales Slowed in June
According to property data firm CoreLogic, San Diego County had the lowest number of home sales in four years…
Housing's Anti-Bubble
U.S. home prices are soaring to levels near or surpassing pre-recession peaks, but does not necessarily signify a looming bubble.
The…
Despite Record Equity Levels, Homeowners Are Hesitating to Tap it
American homeowners today have amassed more than $5.8 trillion in equity, but are hesitating to make use of it, according to real estate data firm…
The Housing Market May Have Peaked
The housing market may be hot, but it's cooler than experts had anticipated. New home sales dropped to an eight-month low in June 2018, and the…
Exclusive Research + Data
Curb Appeal—Builders and Architects Shed Light on Buyer Preferences
Exclusive research from Professional Builder reveals homebuyer preferences nationwide for creating that all-important first impression for a home
The 'Mystery' of the Construction Labor Shortage
Young adults are not seeking construction jobs, and many housing experts are wondering how the industry's labor levels got to this point.
…Tech-Enabled 'Longevity Economy' May Fuel Senior Housing of Tomorrow
Growing technological innovations along with the rise of on-demand home services may be reshaping senior living, just as the share of older…
Loan Applications Up Despite Shortage
Digital mortgage processor Ellie Mae is reporting a six percent annual gain of closed loans, even though…
First Comes Home, Then Comes Marriage for Millennials
Many Millennials are getting married later in life than did past generations, but this lifestyle choice is not hampering their desire to buy their…
Trends
Housing Market Slowdown
The housing market may be poised for a cool-down, as June marked the third consecutive month of decline for existing home sales, the pace of sales…