Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
California Rooms Increase in Popularity
According to Realtor.com, California rooms, or semi-enclosed outdoor living spaces, are becoming increasing popular with…
Homes In Western U.S. Cities Overvalued
New analysis from Fitch Ratings shows that home prices in many Western cities are above sustainable levels, Dallas News …
10 U.S. Cities Where Wages Are Growing The Fastest And Slowest
The annual median wage in the United States rose 2 percent year-over-year in August to $51,556, per Glassdoor’s latest Local Pay Reports.
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Affordable Housing Challenges for Seniors
Aging seniors on fixed incomes could be the new homeless over the next several decades if the private sector and the government don’t begin…
Harvey Barely Dinged Houston's Luxury Home Market
Houston sustained billions of property damage from Hurricane Harvey, but the luxury home market there bounced right back two weeks after the storm…
Who the Housing Recovery Is Leaving Behind
New data released by Zillow shows that lower-priced homes are recovering their value more slowly than higher-…
Luxury Builder To Introduce Less Expensive, No-Frills Townhomes In Orange County
New homes are purchased for a median $829,000 in Orange County, Calif., but luxury builder New Home Co. is getting ready to sell a…
House Styles
The Warm Side of Modernism
There's a warming trend in contemporary homes, and it speaks to buyer preferences
How Builders Can Harness the Power of Facebook
It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook
