Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
PB December 2012
Builder of the Year - Toll Brothers | 13 Sales Strategies for 2013 | Remaking Your Past Bestsellers
6 novel infill housing schemes
Professional Builder’s House Review design team offers six infill housing design concepts.
Remaking your past bestsellers
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.
2013 market outlook: Builders expecting big things
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
PB November 2012
Net-Zero Energy Homes | Passive House Design | Preparing for the Coming Labor Shortage
Infographic: What consumers want in a home
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.
Digital Marketing
3 Social Media Myths Debunked
Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result
Builder Homesite launches campaign extolling new home construction
A group of 32 of the nation’s largest home builders announced the start of an initiative to positively influence public perception of new construction homes.
2013 NHQ Awards—A Systematic Approach to Growth for DSLD Homes
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth
