Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
Is Social Media Critical to Marketing New Homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
BehrPro Introduces Web Enabled Business
A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.
Sales + Marketing Best Practices
How Builders and Developers Can Partner to Boost Sales
By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.
Demographic Trends: Who's Going to Buy Your Next Home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note
4 key buyer types ? and what they want in new-home design
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
Discover the forgotten search engine
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Techniques for Mastering Social Media in New-Home Sales
Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company
Geo marketing the next wave in social networking
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Bob Schultz: Put some pop in your POP
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.