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New-Home Marketing


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Is Social Media Critical to Marketing New Homes?

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

BehrPro Introduces Web Enabled Business

A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.

Sales + Marketing Best Practices

How Builders and Developers Can Partner to Boost Sales

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Demographic Trends: Who's Going to Buy Your Next Home?

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note

4 key buyer types ? and what they want in new-home design

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

Discover the forgotten search engine

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Techniques for Mastering Social Media in New-Home Sales

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company

Geo marketing the next wave in social networking

Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.

Bob Schultz: Put some pop in your POP

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

PB March 2012

40 Under 40 Awards / 5 High-Density Housing Concepts / How To Sell Using Incentives

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