Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Marketing to the Generations: Neil Howe Breaks it Down
Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations
Conquer Customers' Fear
Tackle their fear by knowing and sharing with them the fundamentals
Create good publicity for your home building company
Check out these tips to get the media and your community talking about your homes
We Won't Lose a Sale Over Value
Readjust your sales team's approach and get a leg up on the competition
Creative Ways Home Builders Can Nail the Sale
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
Realtors Go Green
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
10-Second Tip: Web Sites
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
Measure Your Listening Skills
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Home builders, Get on the Road to Fair-Share Pricing
Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.
