Sales + Marketing

Just for a moment, shut out the gloomy picture being painted of our nation's housing market, because it's not the same everywhere. We found five markets where a combination of factors, including job growth,…

Now is the time to beef up your sales and marketing tactics. So how's your Internet image doing? A panel of marketing experts volunteered to critique the Belcher Homes' home page at…

The National Sales and Marketing Award is the ultimate pat on the back for the best work in new-home sales and marketing. Individual sales and marketing professionals; home builders and associates; and sales and…

From the 1950s, production builders have sold subdivisions by using dreamy model homes staffed with eager sales agents. Does the digital age make that big investment unnecessary?

We asked two of North…

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