Sales + Marketing

Silvered mink. Mineralized yellow. Iguana? Although these are among 2007's hot colors, choosing the right color for a model living room or an entire development entails more than just…

An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the…

More than half of your customers have already spent time on your Web site.

Statistics show that walk-in customers who have already visited a builder's Web site are more than twice as…

It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with…

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