What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
Don’t create a bad impression with the simple things in sales
Don't turn a potential customer into someone who turns around and leaves
Digital Marketing
3 Social Media Myths Debunked
Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result
Improving your bottom-line: 2013 NHQA winner best practices
Despite the current market and the recession these builders show how they have continued to improve, change and increase their bottom-line and…
Is Social Media Critical to Marketing New Homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
Existing home sales, prices rise in July
The National Association of Realtors (NAR) reported existing-home sales rose 2.3 percent in July.
Sales + Marketing Best Practices
How Builders and Developers Can Partner to Boost Sales
By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.
Demographic Trends: Who's Going to Buy Your Next Home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note
4 key buyer types ? and what they want in new-home design
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
5 design concepts to spark new-home sales
Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.
Discover the forgotten search engine
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
