What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
K. Hovnanian Homes celebrates 50 years of homebuilding in Southern California
K. Hovnanian is providing the gifts in the form of discounts to buyers who purchase in select neighborhoods during its Anniversary Special in the month of January.
Conquer Customers' Fear
Tackle their fear by knowing and sharing with them the fundamentals
Create good publicity for your home building company
Check out these tips to get the media and your community talking about your homes
3 Business Books to Help Your Home Building Company
These new releases coach you in everything from marketing to creating a business plan
Marketing to the Generations: Neil Howe Breaks it Down
Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations
We Won't Lose a Sale Over Value
Readjust your sales team's approach and get a leg up on the competition
Creative Ways Home Builders Can Nail the Sale
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
Realtors Go Green
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
10-Second Tip: Web Sites
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.