Sales

 

One prospect identified with this advertisement so much that…

With 65% of its 232 luxury units pre-sold almost two years before the first move-ins, what’s the secret to success of Marquee Park Place, the first residential high-rise in Orange County, Calif.?

Pre-sales…

 

Richard Elkman, MIRM, president of Group Two Advertising, a real estate marketing and advertising firm with offices in Philadelphia and Delray Beach, Fla., offers these recommendations to…
Postcards and fliers to area Realtors spread the word of Bosgraaf Homes'…

The Fort Worth, Texas, division of Melbourne, Fla.-based builder Mercedes Homes began battling the expected holiday traffic slowdown as early as Oct. 15. "All of our model homes were…
Held Wednesday evenings from June through August at the Plaza of the Rockies in…

 

To stimulate traffic after a slight summer downturn in the Houston market, Sienna Plantation, a 10,000-acre, master-planned community in Missouri City, Texas, with 17 builders, created a…
Rod Kenner (left) and Coscan Homes president Al Piazza board the Atlantic One jet.…
In response to research showing that many Hispanics in the Orlando, Fla., area thought homeownership was beyond their reach, KB Home sponsors monthly home buying seminars to dispel that myth.

Jason Hawk (left), The James Co.'s recycling consultant, and Donna Merten, its…
Homeowner Kelly Clodfelter tries her hand at the party's slot machines.

Traffic on Robben Development’s Web site doubled in the past year, driving dozens of additional buyers to the company’s sales office better informed and more prepared to buy. CEO Paul Robben credits steps his company…

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