What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
Southern California housing market not fully recovered from recession
Meyers Research found that the region is being hamstrung by pricing issues such as limited land supply and rising construction costs.
2016 Outlook: Housing Market Adjusts to Affordability, Demographics
In a presentation titled “2016 Economic and Housing Outlook,” during the International Builders’ Show in Las Vegas, Kevin C. Gillen, chief economist at Meyers Research, laid out the major issues facing the industry in 2016.
Sales
Outsourcing Your Sales
Working with real estate agents can be a good thing, but is it always the best thing?
30 Ways To Make Your Housing Website A Sales Magnet
In today’s world, creating a strong website for your company is important. A website with a pre-Y2K appearance in 2016 is going to give people…
Sales + Marketing Best Practices
Going the Distance With Sales Leads
For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly
While New Houses Are Getting Bigger, Millennials Opt for Smaller, Existing Homes
Budget-minded Millennials prefer remodeling to buying new
Despite Slowing Economy, U.S. Housing Data Strong
Economic growth in the past couple of months has slowed significantly, but despite that, U.S. home resales bounced back from a 19-month low.
How to Turn Browsers Into Buyers
Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus
Filling Your Sales Site With Great Content
To make your website a sales magnet, here's what to include
Home Design
Home Trends: 50 Features Homebuyers Want Most
What do new-home seekers really want in their homes? Builders, architects, and industry experts weigh in
