Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
Wallis Ranch, awarded Master Planned Community of the Year, is located east of San Francisco and sold briskly even before all models were open.
Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go
Photo: Dave Dugdale/Creative Commons
No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year
Pixabay Public Domain
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Photo: brownpau/Creative Commons
Current sales to the nation’s future are buoyed by connections to the past.
If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today.
House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.
Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.