Marketing



Features
March 28, 2017

Effective phone and email communication makes you a more compelling person, even when you’re out of sight

About 31 percent of the boomers surveyed by John Burns Real Estate Consulting said they would prefer a modern home. Photo: Steve Chambers/Chambers Architects

News
March 28, 2017

A survey by John Burns Real Estate Consulting digs deeper into what boomers want and why

Wallis Ranch, awarded Master Planned Community of the Year, is located east of San Francisco and sold briskly even before all models were open.

Features

Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go

Photo: Dave Dugdale/Creative Commons

Features
January 09, 2017

No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year

Pixabay Public Domain

Features
July 20, 2016

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

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