Marketing



Wallis Ranch, awarded Master Planned Community of the Year, is located east of San Francisco and sold briskly even before all models were open.

Features

Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go

Photo: Dave Dugdale/Creative Commons

Features
January 09, 2017

No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year

Pixabay Public Domain

Features
July 20, 2016

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

Photo: brownpau/Creative Commons

News
August 09, 2016

Current sales to the nation’s future are buoyed by connections to the past.

Effectively Reaching Your Target Audience
Features
July 11, 2016

If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today.

Do You Know Your Breakeven Point?

House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms

Features
June 06, 2016

To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.

Seizing a Missed Opportunity: Builders Can Improve Following-Up On Leads

Photo: Pixabay.

Features
May 07, 2016

Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.

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