7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales Lead Tracking
What Is a Lead Worth?
Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments
Sales Lead Tracking
Email Marketing—Just One Part of the Follow-Up Process
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Brands Target Millennial Consumers Through Nostalgia
Current sales to the nation’s future are buoyed by connections to the past.
The Beginner-Boomer Confluence
Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them
Digital Marketing
Reaching Your Target Audience in a Competitive Online Landscape
If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today
Staking a Claim
In a time of consolidation, there are still regional builders that prevail in their markets
Sales
Do You Know Your Breakeven Point?
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
Sales Lead Tracking
Here's How Builders Can Improve Lead Follow-Up
Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads
